Rebranding
Design Maxwell inspired by wall and floor. Stone diagonals. Diagonal/ square. Roaring 20's like logo. Old school trends mix with modern. Warm/dark/musty colours. Neighborhood cafe.
Target audience living room of amsterdam east, broad target group. regular guests during the day, older target group. At dinner time varied, families, students on weekends (too few, we would like more). So the target audience varies enormously.
Problem the image is a bit 'dusty'. We would like to have a somewhat fresher look, without losing our roots.
The power of the logo is preserved by using the same font in the rest of the corporate identity, it’s a logo with a specific look (twenties-like, bar-like) On the other hand, it’s good to change the colors and the branding, to give the rebranding a total new look. In the Maxwell bar there’s a lot of mixing with colour, furniture and use of materials, just a nice mix of everything. This is the same with the target group, old, young, families, youth, etc.
I wanted to continue this concept of “mishmash” in my idea of the new branding. A mishmash of colors, shapes and patterns, but in a line so that there is a clear concept of a corporate identity. To respond to a younger target group, I also chose exciting colors and modern geometric shapes. In order not to change the entire concept and still respond to the rest of the broad target group, the logo and font still play a major role. Just like the “diamond pattern” and geometric patterns (with diamond in the leading role) also play an important role in substantiating the new concept.ur story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
