Help een
handje mee!

The “HEMA foundation” would like to contribute to an "inclusive society". My idea for them was to let HEMA put a good cause in the spotlight every six months by saving for a "donate bear" (doneerbeer) every six months. Cute, recognizable and in line with the slogan: lend a hand! (help een handje mee!) (disclaimer: this project was not selected by HEMA,
good feedback was given though)

Concept, handmade donation bear, photography, and Photoshop -
including my own hands in frame.